Michal Negrin Visitors Center and Factory Tour

July 6th 2013

For lovers of mainstream Israeli fashion and jewelry design, the Michal Negrin Visitors Center is a flower, lace and glitter extravaganza with a romantic, Victorian-era vibe. The Visitors Center is located just south of Tel Aviv in Bat Yam, the hometown of chief designer Michal Negrin.

Negrin began designing jewelry on an Israeli kibbutz in the 1960s and eventually became an internationally known brand, with stores throughout Israel and also in Tokyo, Paris, New York and Sydney. The Michal Negrin brand is best known for its distinctive jewelry, but the Visitors Center also displays her style in fashion and home décor.

The Visitors Center is all Michal Negrin, all the time. Screen a brief film about Michal’s life story, including her early kibbutz years through her rise to international success. Watch her jewelry, fashion and home décor being produced on a tour that includes both the design studio and the workshop-factory, enabling visitors to see demonstrations of the entire design and production process. Then end the tour with complimentary coffee or hot chocolate and cake served in the Gallery Café.
But this Gallery Café is not an ordinary espresso bar. It’s more like a Michal Negrin museum, filled with dazzling displays of her art – jewelry, furniture, textiles and crafts. Don’t miss the spectacular doll houses that Negrin designed and her husband Meir, CEO of the company, built by hand. These impressive doll houses are all lit up and fully appointed with thousands of miniature items, including flower boxes, people, furniture and tiny chandeliers.

Naturally, a bounteous Michal Negrin gallery store also welcomes shoppers on the premises, where you’ll be able to purchase a much wider array of jewelry, fashion, furniture, pillows, textiles, vintage pieces and stationery items than is available at any other Michal Negrin store anywhere in the world.

The tour lasts for approximately an hour and a half and is appropriate for visitors aged 7 and up. Reservations are necessary, and it’s possible to arrange for the tour to be given in English by request. The facility is also available for hosting private and business functions, lectures and conferences for up to 40 people.