February 17th 2013
On the shores of the Dead Sea, the world-renowned cosmetics company Ahava lets you in on the secrets of the mud and minerals found at the lowest point on earth. The visitors’ center at Ahava Cosmetics includes a tour of the factory, a multimedia show and guidance from a cosmetologist.
Ahava was founded in 1988, with a single stand selling a body scrub made from Dead Sea mud. The company is now earning more than $150 million in revenue each year. The flagship Dead Sea cosmetics brand, Ahava takes advantages of the unique mud and minerals found in the sea, which cleanse and stimulate the skin, as well as improve metabolism, stimulate circulation and help to repair cells.
The Dead Sea has always been known for its unparalleled healing and rejuvenating powers. The sea is filled with a high concentration of salt, which keeps swimmers afloat. Its rich, dark mud is great for the skin, and the sulfur heals skin conditions like psoriasis, rheumatic joints and sore muscles. The founder of Ahava, spa technician Ziva Gilad, thought of bottling Dead Sea mud and minerals when she witnessed women scooping up mud from the shores to take home with them.
The tour of the factory takes you through the production process of the cosmetics, from manufacturing to filling and processing. See how the factory produces a variety of skin products, including hand creams, foot creams, facial cleansers, body milk, facial nourishing cream, facial moisturizer, anti-aging products, shower cream and body cream. Get advice on which products are appropriate for your skin type, and purchase gifts for yourself and your friends.
The tour is free, and purchase of products is not required. Opening hours are Sundays through Thursdays 8:00 am to 5:00 pm, Fridays 8:00 am to 4:00 pm and Saturdays 8:30 am to 5:00 pm. The visitors’ center is located right across the road from Mineral Beach, where you can float in the Dead Sea or in a warm sulfur pool.